Discover Live By Lucie
Mission Statement
Live By Lucie is a boutique powerhouse in the entertainment industry, dedicated to discovering and nurturing exceptional talent. With a strong focus on creativity and innovation, we aim to provide our clients with unparalleled opportunities for success. Our agency represents a diverse range of talent, from musicians and influencers to athletes and realtors, ensuring a dynamic and inclusive representation.
At Live By Lucie, we prioritize the personal and professional growth of our roster. Through strategic planning, mentorship, and industry connections, we empower our clients to reach their full potential and achieve their career aspirations.
Meet the Owner
Lucie Iverson
CEO / Owner
Born and raised in Oak Forest, IL (southside of Chicago), Lucie grew up immersed in the Music Industry, learning from her parents who own and operate Phil's Colony Productions, Inc., a family-run entertainment and touring agency. Lucie went on to receive her BA in Music Business from Lindenwood University in St. Charles, MO. Post graduation, she interned at The Chesterfield Amphitheater which led to a full-time position as Senior Arts & Entertainment Specialist. During her time at The ChAmp, Lucie worked with national touring acts including Dwight Yoakam, Gary Allan, Zach Bryan, Jon Pardi, Lake Street Dive, Mt. Joy, Phoebe Bridgers, and more. Lucie then went on to accept the position as Venue Manager at The Hawthorn in St. Louis, MO, owned and operated by Nashville-based, Marathon Live. After opening the venue in 2022 and growing its team and operations, Lucie stepped back from venue management in 2024 to focus solely on her talent management and booking agency, Live By Lucie, LLC full-time.